How it Works Here is the new way to handle your direct marketing.  ARM stands for Automotive ROI Maximizer.ARM is powered by Radar Beacon.  ARM is a program that is designed to replace the old way of hunting and reduce your overall expense in doing so. At the same time, because you are hunting for those who are looking to buy with an accurate GPS, you can stop wasting your time and money on ‘mass marketing’ that tries to guess who might be in a buying cycle based on modeling and analytics that have next to nothing in terms of ‘lift’ when compared to plain old every day saturation.  

Continuous, methodical use of ARM with the power of Radar Beacon, seeks out the buyers and gets you to them at the most optimal time. It puts you on solid footing. You now maintain your share of the market with less overall expense, but you now have a foundation and a method to grow it without spending extra money in the process.

One more thing, how many times have you tried to ‘move the needle’ one month with a big ‘staffed event’ and paid big money for it, only to suffer the next? What you have done in reality is incentivize people that you would normally get with just about any type of marketing, to buy now instead of later. Sure, you picked up a few additional customers…along with the few you might have lost due to the nature of these events, but you have, in essence, cannibalized your market.

What makes ARM so different? It’s the data provided by Radar Beacon. Radar Beacon's proprietary database of over 150,000,000 households in the U.S. with double opt-in, permission based email and behavioral information that identifies those people who are shopping for a car…and what kind of car. That’s the difference.

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