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How it Works
Here is the new way to handle your direct
marketing. ARM stands for Automotive ROI
Maximizer.ARM is powered by Radar Beacon.
ARM is a program that is designed to
replace the old way of hunting and reduce your
overall expense in doing so. At the same time,
because you are hunting for those who are
looking to buy with an accurate GPS, you can
stop wasting your time and money on ‘mass
marketing’ that tries to guess who might be in a
buying cycle based on modeling and analytics
that have next to nothing in terms of ‘lift’
when compared to plain old every day
saturation.
Continuous,
methodical use of ARM with the power of Radar
Beacon, seeks out the buyers and
gets you to them at the most optimal time. It
puts you on solid footing. You now maintain your
share of the market with less overall expense,
but you now have a foundation and a method to
grow it without spending extra money in the
process.
One more thing, how many times have you tried to
‘move the needle’ one month with a big ‘staffed
event’ and paid big money for it, only to suffer
the next? What you have done in reality is
incentivize people that you would normally get
with just about any type of marketing, to buy
now instead of later. Sure, you picked up a few
additional customers…along with the few you
might have lost due to the nature of these
events, but you have, in essence, cannibalized
your market.
What makes ARM so different? It’s the data
provided by Radar Beacon. Radar Beacon's
proprietary database of over 150,000,000
households in the U.S. with double opt-in,
permission based email and behavioral
information that identifies those people who are
shopping for a car…and what kind of car. That’s
the difference.
Contact Us TODAY!
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